Go to C	Go to D	Go to J	Go to L

This corner held an amazing circus called “Franconi's Hippodrome” from 1852-59; before that it was Corporal Thompson's Madison Cottage, a roadhouse described by the New York Herald as "one of the most agreeable spots for an afternoon's lounge in the suburbs of our city."

The first-ever installation of electric signage in the Flatiron District was at the intersection of 23rd Street, Broadway, and Fifth Avenue.

The display site would be the Cumberland, a commercial hotel property owned by Amos Eno, a real estate investor and the developer behind 23rd Street's upscale Fifth Avenue Hotel. The first industry to embrace the new technology of "billboards made of light" at this location was the Long Island Railroad, wrote James Traub in The Devil's Playground: A Century of Pleasure and Profit in Times Square.

The sign was designed by native New Yorker Oscar Gude, a leading outdoor ad executive. He would later be credited with creating the phrase "the Great White Way" in reference to the lit signage that appeared along Broadway, including in Times Square. The LIRR's 1892 ad attracted an audience of area residents and visitors with the slogan "Buy Homes on Long Island Swept By Ocean Breezes". "The sign, located at what was then the absolute center of New York, was a sensation - a brilliant, almost three-dimensional ad leaping out from the drab two-dimensional signs around it," described Traub. It stood 80' x 60' with lighting installed by the Edison Electrical Company.

An historic bowling tournament billed as the most "elaborate ever held" in 1909 at the original "Madison Square Garden" on this location.

For the first time in its history, The National Bowling Association held its International Tournament in New York City from May 24 to June 12, 1909. The tournament was held in Madison Square Garden, then located on 26th Street. The second Madison Square Garden was designed by noted architect Stanford White, who was commissioned by a team of wealthy clients, including J.P. Morgan and Andrew Carnegie, for a reported final cost of $3 million when it opened in 1890. Bowling's popularity boomed in the late 19th Century, and the Garden was deemed a perfect fit for the sport. "For the tournament, which will bring together many of the best bowlers of the country and the crack teams that have figured in the championships in former years, Madison Square Garden will be converted into a huge bowling hall, the entire floor space of the building occupied by twenty-four high-grade alleys, laid in the amphitheatre," reported The New York Times on January 17, 1909.

On opening night of the 1909 tournament, which offered $50,000 in prize money, a total of 4,000 fans were in attendance. The three-week lineup featured 313 five-man teams, 700 two-man teams, and 1,420 individual players.